Website content

Working with a marketing agency I ran a series of branding workshops, developed the tone of voice and wrote the website content for Milton Park, a premium business park in Oxfordshire.

I wrote the website content for Sweetcroft Homes, an Oxfordshire-based property development company.

I wrote the copy and developed the tone of voice for the website for Mightywaters, a strategic Human Resources and Organisational Development consultancy.

I developed the tone of voice and wrote several pages for the website Crowdser.com for Swedish company Crowdser AB. The challenge here was to capture the essence of a sophisticated business tool in engaging and clear language, for an international audience.

Video scripts

I worked with a marketing agency to create a product video for their client, Softcat. My job was to write a humorous, ‘tongue-in-cheek’ script for a 3-in-1 mobile device. It was very well received.

I wrote the script for a short video created by like minds, a company specialising in employee communications, that explains to students and young employees why it is important to bother with a pension.

Creative copywriting

I worked for a marketing agency on a naming and product launch for their client Oxford Instruments. One of the names I suggested was chosen for the product, and I subsequently wrote all the product marketing brochures and materials for Vulcan.

I wrote this newsletter for FunTech, a company that provides holiday tech camps and term-time coding courses for children and teenagers.

I wrote this leaflet for Oxford University Hospitals NHS Trust to help communicate the organisation’s values and behaviours to its people in a quick, engaging way that would enable them to absorb the information and act on it.

Feature articles

I wrote this editorial article about holiday tech camps for FunTech that featured in the Hampstead Garden Suburbs circular and this article for SEN magazine about the advantages of learning coding for children with special educational needs.

Children’s charity Viva commissioned me to write the main feature article for an issue of its Vivanews magazine, distributed to its networks and supporters worldwide.

Case studies

I have written case studies on behalf of The Client Voice for a wide range of companies in the Technology and Learning & Development sectors. Here are a couple of examples; others are available on request:

GAP Consulting Capita Case Study 

GAP Consulting Carbon Trust Case Study

Annual reports

I wrote the copy for Nominet UK’s annual reports from 2005 to 2010, capturing the company’s highlights and achievements within the UK internet industry each year.

Further examples of my work and references from clients are available on request. Email garethcook@justtherightwords.co.uk

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