Putting words in people’s mouths: a ghostwriter speaks

Ghostly hands on keyboard

A talent for mimicry is a gift to a ghostwriter
[Photo: striatic shared under Creative Commons]

I’m a natural mimic. Always have been.

At least since the age of 7. Can’t help myself.

Thankfully, I’ve learned how to use this gift responsibly. As a ghostwriter and tone of voice expert.

In fact, I’ve been putting words in people’s mouths since 1975.

To find out more, read my guest article for the Verbal Identity blog.

If you’d like me to use my ghostwriting talent on your behalf, please get in touch!

Either email me – garethcook@justtherightwords.co.uk or call me on 07972 018366.

Advertisements

Five things I’ve learned in my first freelance year

Just the right words was one year old yesterday. It’s probably appropriate to mark this milestone with a bit of reflection. So, here are five things off the top of my head that I’ve learned in my first year as a freelance writer.

Balloons

1 – Freelance is fun

The past year has flown by and been one of the most enjoyable of my life. Don’t get me wrong, it’s been hard work. But it’s also been tons of fun. I am loving the variety that comes from working for a number of clients on a wide range of different projects. No two days are the same.  The range of writing tasks and audiences I’m communicating with means that I never get bored.

After ten years working as writer for a not-for-profit organisation I was desperate for a change, eager for a new challenge. Starting my own business was not even in the back of my mind. However, it turns out that being freelance suits me down to the ground. It can feel precarious at times, but it’s still fun. There’s something tremendously liberating about being my own boss and not being frustrated or distracted by office politics. The buck stops with me, and I’m happy with that.

Liquid

2 – Freelance is fluid

It didn’t take me long to discover that being a freelance writer almost guarantees you won’t have a regular workload. It’s more of a workflow, or work-ebb-and-flow, to be precise. Although I’d secured a couple of regular clients before taking the freelance plunge, after working on a few initial projects I’d accumulated, there was a distinct tumble-weed period. Inevitably the panic began to set in at that point, but after speaking with a few of my peers I began to realise that this fluidity of work is completely normal. Once I accepted that I felt a lot calmer, and sure enough, within a week or so things suddenly started picking up and I had plenty to be getting on with again.

The remainder of the year followed a similar pattern, with droughts giving way to periods when I’ve felt myself drowning and struggling to keep my head above water. The trick is to keep doing what you’re doing, and take the long-term view. Once you’ve accepted the cyclical pattern of work, and recognised that a dry stretch is only going to be temporary, you can stop worrying and actually use those quiet periods constructively. Do some marketing. Update your website. Or even give yourself a few days off. It’s hard to give yourself permission to take a break, but during a busy period that simply isn’t an option. If you see a lull, treat yourself to a little holiday. Whenever I’ve done that I have returned full of energy and enthusiasm, and usually to a full inbox and a plethora of new projects!

Pile of work

3 – Freelance is frantic

When it’s busy, it’s very busy. I think I’d learned within a month that as a freelance writer you end up doing the jobs that nobody else wants to do. Or the jobs that nobody else had time to do. As a result, clients tend to turn to you for help when they are perilously close to a deadline.

Several times in this past year I’ve received a brief for a job that needs turning around the same day, or within 24 hours. On those occasions, instead of muttering in my head about the lack of planning that has led to such an ‘unfair’ deadline, I’ve gladly accepted the challenge and relished the opportunity to turn things around quickly and ‘save the day’ in the process. Such tasks may involve an impromptu display of juggling other projects, priorities and clients but the adrenaline rush, job satisfaction and appreciation when you’ve come to the rescue usually compensate for this.

Fakir balancing on pole

4 – Freelance is flexible

What a shocker! I know it’s a given, and one of the main reasons for going down this route in the first place, but until you experience it for yourself, it’s hard to appreciate just how freeing it is to work in a flexible fashion. I’m not just talking about working hours, though it is great to be able to start later in the morning and work on into the evening if you want to, and I’ve personally loved being able to break up my working day with regular exercise at lunchtime.

I’ve also been impressed by how easy it is to work exactly wherever and however I want to suit my needs and preferences. Working in a quiet environment, or one where I control what noises I listen to has made me much more productive than I was battling to concentrate in a busy open plan office. I started off working from home and then after a couple of months had the opportunity to work from a friend’s house with a bigger office and found that suited me even better and helped me to keep more regular business hours.

But perhaps the best flexible factor of all has been the sheer variety of projects I’ve worked on. As a creative type I get bored easily, and ten years of writing within the same industry had drained me considerably. In the past year I have worked for eight different clients, within six different industry sectors in three different countries. I’ve worked on a huge number of projects, ranging from video scripts about pensions to websites for small businesses in Oxfordshire to employee benefits handbooks for blue chip corporations to advertising copy for a social media start-up in the United States.

Flexibility keeps me fresh and means I haven’t even considered returning to a 9 to 5 salaried post for a single minute in the last year. Not even once.

Yellow smiley faces

5 – Freelance is fulfilling

The nay-sayers, doom merchants and scaremongers would all have you believe that becoming a freelance writer is “a big risk”, that “you’re on a hiding to nothing”, and that if you’re self-employed “there’s no safety net” and “it’s all down to you.”

I say, ignore these pessimistic spoilsports and concentrate on the flip-side. Focus on the positives of freelance. If you’re a success, it’s all down to you. When you get a new client, when you complete a project and know you’ve done a great job, when you get client feedback that confirms you have – you get all the credit. Living off your wits sharpens your skills, focuses your efforts and gives you a sense of achievement and job satisfaction that is second-to-none.

Of course, not all clients may appreciate your efforts. They may frustrate you beyond belief with their ‘constructive’ criticism and ‘helpful’ edits. They might not even say anything, and just send you the next assignment without any feedback.

But when you get those appreciative emails or grateful telephone calls from delighted customers, there’s nothing like it. You know that your expertise, skills and sheer hard work have made a difference. And it feels great.

Finally…

These are just five things I’ve learned in my first year as a freelancer, that all just happened to begin with ‘F’.

I’ll be sharing a few more things, more briefly, in due course.

If you’ve learned similar or different freelance lessons, please feel free to share!

Words’ worth

Wordsworth.

William Wordsworth

Mmmm ...what rhymes with 'skinny hand'?

Someone called me that today at work. Well, via the gift of instant messenger to be more precise, as I was working from home today. It was meant as a compliment, and came from a colleague who has benefited from my wordsmithery, plain English, punctuation and spelling expertise on a number of occasions.

I liked it as a term of endearment, it’s not a bad nickname, and I’ve been called plenty worse in my time. As Romantic Poets go, I’m much more of a Coleridge man myself, although Wordsworth did apparently contribute to my favourite stanza of “The Rime of The Ancient Mariner“, thus:

“I fear thee Ancient Mariner, I fear thy skinny hand/for thou art long and lank and brown, as is the ribbed sea sand.”

What are words worth?

But it got me to thinking. What are words worth? Do people value them? And if so, how highly?

This is a subject close to my heart at the moment. I’m currently on the cusp of transitioning from full-time employment as a writer into the wonderful world of freelance business writing. It’s a very exciting experience, if a little daunting, but I am sure it’s the right thing for me. However, it has forced me to do some serious thinking about what my words are worth, and to put a value on them. For the first time in my career I have had to look at my skills in a new way, been forced to recognise the true value of what I do and then put a price on it. It felt really weird to do that. Especially as you naturally need to charge more on a freelance basis than you would as an employee.

I’m a very good writer – so people tell me! I have a lot of experience and plenty of practice of writing across a whole range of styles for a host of different audiences on a variety of diverse topics. But I think I took those skills for granted and assumed that they weren’t out of the ordinary. Everyone can write, I thought. This is clearly not the case. The freelance writing community wouldn’t even exist if that was true of course.

What has been revelatory and very encouraging to me during the past week though, is that there are plenty of businesses, organisations and individuals who really value the expertise of professional writers and are prepared to invest in those skills. Thankfully there are plenty of people out there who are great at growing their businesses, but recognise that they need a little help with getting their message out to their customers and beyond. And that’s where we come in.

A community of talent

I say ‘we’, because something else I’ve been particularly conscious of and grateful for this week, is that I am not alone. There is a lively community of hugely talented, enthusiastic, creative  writers out there, doing fantastic work. Joining 26, an association of professional writers, has been a very positive experience for me and given me access to useful resources (cracking books on copywriting by John Simmons and Roger Horberry) as well as introducing me to some very helpful people (Tim Rich for starters). And taking the plunge into the Tweetosphere in the past week or so has made me very conscious of just how many like-minded, witty, creative souls are out there making their living through words. Today I stumbled across the tweetings of Clare Lynch (@goodcopybadcopy) and was excited to discover someone equally passionate about good quality, accurately written business copy with a sharp sense of humour.

So, some people really understand what words are worth and are prepared to pay a competitive price to secure the talent to write the copy they need to sell their products and services and engage and enlist their customers.

Cant spel, wont spel

But what about the ones who don’t really care? Who place little or no value on the accuracy of their writing, and seem to have no understanding of the effects that has on their corporate brand? More (April) Fool them. There seem to be a lot of people out there, and a surprising number of them in the corporate world, who think that proper spelling and correct usage of punctuation is unimportant (it almost killed me to put that heading in). Their argument tends to be that nobody worries about that sort of thing these days, apart from the pedants or the syntactically obsessed.

Rubbish.

Customers’ expectations of service standards have never been higher – most consider great service a basic human right – and they have never had more channels to vent their collective spleen if they are treated badly. Most businesses would never dream of taking a half-hearted approach to their product range, delivery systems or even the telephone skills of their customer service staff, so why are written communications not treated with as much care?

Whilst there’s little empirical evidence to suggest that customers are leaving a company or supplier in their droves because of a spelling mistake or a misplaced apostrophe, a consistent lack of attention to detail in corporate communications will definitely have a long-term impact. We are not yet a nation of complainers, and we do tend to have a lot of patience with poor service, but surely it’s not just the professionals amongst us who wince when they see  a badly spelled, mistake-ridden website, email, leaflet or brochure.

What’s your reputation worth?

Accuracy costs nothing. Apart from a little time, care, and possibly a few quid judiciously spent on employing a professional to supply just the right words. However, consistent inaccuracy as a result of disdain for correctly punctuated, well presented English could cost a brand their reputation. I surely can’t be the only consumer out there who thinks “if they can’t get a few sentences of text right, what chance have they got of providing a high quality service?”.

I’m proud to be a ‘Wordsworth’. I appreciate the beauty and the power of words, and understand their impact. And I care enough to use them properly.

I’d sum up my thinking on this subject as follows:

They say: “I never know where to put an apostrophe, so I don’t bother. Who cares if I get it wrong?”. I say: “I’m the same with decimal points. My day rate is £25000.00.”

What do you think? Do you care? Does accuracy matter in the age of txt-spk?

Answers in a comments box please ……

Lost for words?

A man who is lost for words

Don't worry. We're here to help!

Are you feeling lost for words?

If so, you’re in exactly the right place.

Just the right words is here to help.

I can put the words right into your mouth, all over your website, and slap bang on every page of your sales brochures or corporate literature.

Whatever your message is, and whoever it’s for, I can make sure it gets across loud and clear, with the minimum of fuss and the maximum impact.

Whatever the media, whether an epic printed report, a dynamic e-newsletter or a pithy Tweet I can grab your audience’s attention and make them sit up and listen.

Whenever you need them, I am ready, willing and able to provide you with…. just the right words.

So, if you’re stuck, don’t ponder a moment longer – email garethcook@justtherightwords.co.uk and I’ll be only too happy to help you.