It started with a tweet …

Errol Brown, singer with Hot Chocolate

"It started with a tweet ... who'd have thought it would end so sweet?"

Today is Valentine’s Day. For me, it’s been a very good one already. It started with a nice surprise: a lovely card and some delicious Hotel Chocolat treats from the missus that I found hidden in my T shirts drawer.

Then, part-way through the morning came another surprise. An email from a young Swedish woman that confirmed the start of our new relationship. A working relationship, I hasten to add. I’m emphatically a one woman man and always will be.

This email is the culmination of a journey that started with a tweet less than two weeks ago. I’d just started to follow a few new people on Twitter as part of my attempts to expand my client base. One of these people mentioned that she was looking to hire copywriters. It was late on Friday afternoon, and I was initially hesistant, but I decided to reply to the tweet to express my interest.

When I checked my email later that evening, I had a reply from her with more information. It sounded like a really interesting opportunity, and I responded to her request to send examples of my work, and a quotation for the kind of jobs they wanted me to take on. All of this happened on the Sunday, and then by the following Tuesday I’d had an email to suggest the company would be interested in working with me in the future. That was followed by LinkedIn connection requests from my initial contact and her CEO. I was impressed by the way they’d used social media to assess my credentials and get in touch.

Today’s email confirmed they’d love to work with me and laid out more formally the types of jobs they’d like me to do, and the terms etc. I’m delighted, because they seem like an exciting company to work with, and the way they want me to work will fit in perfectly around what I’m doing for other clients. Throughout the process my contact with them has been very warm and friendly as well as thoroughly professional.

So I have now expanded my client base into Europe for the first time, and I’m excited about the prospects ahead. It just shows how more proactive use of social media can yield results, for recruiters and freelancers alike.

I’m very grateful to Twitter for enabling me to make this contact and begin this new relationship. I’m hoping that, to adapt the Hot Chocolate song that inspired my headline:

“It started with a tweet …. who’d have thought it would end so sweet?”

Have any other freelancers and copywriters out there had any similar experiences of social media providing them with new client opportunities?

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